Which brand, if any, emerged as the favorite? How did you determine this?

$2.$ Is the favorite generally a popular brand, or were you surprised by the winner?

$3.$ If a consumer had a favorite before sampling, was that brand typically his$/$her favorite in the blind test?

$4.$ Did the results differ for different groups of consumers $($e$.$g$.,$ men vs$.$ women; frequent vs$.$ infrequent

consumers of the product$)?$

$5.$ What are the implications of this test for the marketing strategies of the brands you tested