Question: Which brand is changing its name and/or other brand elements? Suggest 3 ways that it could go about preserving some of the brand equity associated
Which brand is changing its name and/or other brand elements? Suggest 3 ways that it could go about preserving some of the brand equity associated with the product ?Explain why you think that your suggestions would be effective .Use the Brand Equity Pyramid to suggestions and explanations. Please add references
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