Which can not be an example of behavior types for segmentation and targeting? OA) responsiveness to campaigns in different channels B) purchase frequency c) different online channel preferences D) geographic location E) purchase history in product categories Matching of internal resources against external demands forms part of: A) strategy implementation OB) strategy objective setting C) strategic analysis D) strategy definition E) None of the options Which one is not one of the five diagnostic categories for digital marketing measurement? A) Marketing outcomes B) Competitor satisfaction C) Site promotion D) Business contribution E) Customer satisfaction is measuring and improving the results from a website and online marketing communications, which help to maintain and grow an online presence A) None of the options B) Operations management c) Accounting management D) Performance management E) Marketing management Using a digital channel to offer new product variants or extended products is an example of: diversification OA) None of the options B) product development C) market penetration D) market development E) diversification Mass customisation is the use of technology to: A) deliver offers and products tailored for individuals B) None of the options c) deliver offers and products tailored for segments D) deliver offers and products tailored for prospects E) deliver offers and products tailored for individuals or segments