Question: Which case among first 6 cases seems to be very different from all others in terms of marketing strategy formulation? Explain the reasons one by

  1. Which case among first 6 cases seems to be very different from all others in terms of marketing strategy formulation? Explain the reasons one by one for this differences.

  1. Explain Whirlpools international branding strategy. What are the key reasons for that particular branding strategy?

  1. If you were a brand manager which type of brands you want to manage; manufactural brands or store brands. Why? Is there a reason of price elasticities for your decision.

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