Question: Which characteristic is most important in identifying which data to collect for marketing research? data that can be obtained in the shortest period of time

Which characteristic is most important in identifying which data to collect for marketing research?
data that can be obtained in the shortest period of time
data that are relevant to decisions for marketing actions
data that are simple to analyze with statistical tools
data that are inexpensive to obtain
Which characteristic is most important in identifying which data to collect

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