Which concept is the basis for customer retention programs?

Multiple Choice

$$ Segmentation, targeting, and positioning analysis should not be rushed.

It is important to maximize profits in the first few months of a customer relationship.

Customer relationships should be viewed from a lifetime value perspectlve rather than on a transaction$-$by$-$transaction basis.

Firms must spend large amounts of money to retaln customers.

Customer excellence is the easlest macro strategy to follow.