Which description is right?

		The value a company captures from a customer should be smaller than the value it creates for the customer;
		Toyota captures value through a pay-per-use model: Instead of an upfront investment by the customer, the value capture relies on a customers choosing to use the service time after time; 70 percent to 90 percent of the customer fee goes to the driver, and Toyota retains the rest;
		Uber captures value through an upfront investment by the customer: the sales price (P) of the car > the cost (C) of manufacturing the car;
		Toyota and Uber provide the same value proposition on mobility.