Which evaluation method should we undertake for measuring brand awareness generate generated from our print and digital ads over the next six months choose carefully this will be an important decision. A$.$ A$/$B testing a various ads in the campaign, this will assess the effectiveness of our ads with target audience members in the segment we are trying to grow. B$.$ A recall test. This will assess whether members of our target audience called a specific ad in the campaign, helping us gauge brand comprehension at key milestones C$.$ A tracking study. This will use phone and online surveys that allow us to gauge brand awareness and comprehension throughout the campaign