Question: Which factor affecting a reference group's influence over consumer purchase decisions is displayed by the new sneakers your friends make a point of showing off
Which factor affecting a reference group's influence over consumer purchase decisions is displayed by the new sneakers your friends make a point of showing off or the latest gadget you see your friends using?
Conflormity
The grouph soever and expertise
Consplcuboness of the product
Personality charscteristics
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