Question: Which factor ( s ) is / are NOT typically considered when constructing a perceptual map? Competitor positioning Advertisement slogans Consumer demographics Product characteristics Question

Which factor(s) is/are NOT typically considered when constructing a perceptual map?
Competitor positioning
Advertisement slogans
Consumer demographics
Product characteristics
Question 6
5 pts
Which of the following is true about perceptual maps?
They can only be used for consumer products, not services.
They are static and do not change over time.
They only include tangible product characteristics.
They help in visualizing the position of products in the consumer's mind.
Which factor(s) is/are NOT typically considered when constructing a perceptual map?

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