Which growth strategy is designed to increase sales of existing products to current customers, nonusers, and users
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Which growth strategy is designed to increase sales of existing products to current customers, nonusers, and users of competitive brands in served markets?
Market development strategy
Market penetration strategy
Diversification strategy
Product development strategy
Related Book For
International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
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