Question: Which index allows us to evaluate quickly whether buzz and ambush marketing is effective? Select one: a.A brand's share of conversation (SOC) b.A brand's social

Which index allows us to evaluate quickly whether buzz and ambush marketing is effective?

Select one:

a.A brand's share of conversation (SOC)

b.A brand's social influence marketing (SIM) score

c.Both SOC and SIM

d.First SIM then SOC

e.None of the above

Clear my choice

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