Question: Which is most likely true regarding the differences between B2C and B2B buyers? A) B2C buyers focus on complex, technical specifications, while organizational buyers focus

Which is most likely true regarding the differences between B2C and B2B buyers?

A) B2C buyers focus on complex, technical specifications, while organizational buyers focus on brand reputation.

B) B2C customers purchase for household consumption, while B2B buyers purchase for personal consumption.

C) Consumer decisions are usually made by individuals, while B2B decisions are frequently made by several to many people.

D) Consumer purchases are based primarily on rational criteria, while B2B purchases are based primarily on emotional responses to products or promotions.

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