Question: Which is most likely true regarding the differences between consumer and organizational buyers? Consumer decisions are usually made by individuals, while organizational decisions are frequently
Which is most likely true regarding the differences between consumer and organizational buyers?
Consumer decisions are usually made by individuals, while organizational decisions are frequently made by several people.
Consumers purchase for household consumption, while organizational buyers purchase for personal consumption.
Consumers mostly engage in a lengthy decision process, while organizational buyers make quick decisions.
Consumer purchases are based primarily on rational criteria, while organizational purchases are based primarily on emotional responses to products or promotions.
Consumer buyers focus on complex, technical specifications, while organizational buyers focus on brand reputation.
Step by Step Solution
There are 3 Steps involved in it
1 Expert Approved Answer
Step: 1 Unlock
Question Has Been Solved by an Expert!
Get step-by-step solutions from verified subject matter experts
Step: 2 Unlock
Step: 3 Unlock
