Which is not a question you would normally ask when evaluating organizational capabilities and gaps?

What are our customers saying about the products they're buying?What data does the organization already use to make strategic decisions?What data or information needs to be collected to help the organization grow and create value?Will the cost and effort of collecting the data outweigh the benefits this information will provide?

Mobile data and IOT data.Time$-$series data.Machine$-$to$-$machine data.Human$-$generated data.

Increase sales.Improve productivity.Eliminate risk and fraud.Improve the customer experience.