Which is NOT true?

A brand with a strong equity is less likely to be able to preserve its customer loyalty and to fend

off competitor attacks.

The marketing perspective is grounded in the images, beliefs, and core associations that

consumers have of and with particular brands, and the degree of loyalty or retention that a brand is

able to sustain.

The financial view is founded on a consideration of a brand's asset value that is based on the net

value of all of the cash the brand is expected to generate over its lifetime.

Brand equity is considered important because of the increasing interest in measuring the return on

promotional investments and pressure by various stakeholders to value brands for balance$-$sheet

purposes.