Question: Which is NOT TRUE about the media selection done by a media planner at an ad agency: A ) They need to know the media
Which is NOT TRUE about the media selection done by a media planner at an ad agency:
A They need to know the media habits of the client company brand's target market
B They need to match the target market's media habits with the media's audience
C They need to understand the media usage habits of the client company's brand manager
D They need to know the business publications read by members of the BB customer company's buying center.
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