Question: Which item represents a first-mover advantage? ability to capitalize on the work done by other firms lower research and development costs and marketing costs than

Which item represents a first-mover advantage?

  • ability to capitalize on the work done by other firms

  • lower research and development costs and marketing costs than other firms

  • ability to preempt rivals and capture demand by establishing a strong brand name

  • creation of innovative products at lower costs than other firms

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