Which market entry strategy has the greatest amount of commitment , risk , control , and profit
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Question:
Which market entry strategy has the greatest amount of commitment risk control and profit potential
a: Direct investment
b: Exporting
c: Joint ownership
d: Licensing
Related Book For
International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
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