Question: Which method aims to zero in on the emotional components of ads by having respondents turn dials to show their like or dislike while viewing

Which method aims to zero in on the emotional components of ads by having respondents turn dials to show their like or dislike while viewing commercials?
a.
Frame-by-frame testing
b.
Pre- and post-exposure attitude measurement
c.
Single-source tracking
d.
Eye-tracking system

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