Which method of developing an IMC budget is commonly used for new product introductions?

		objective/task method
		empirical research
		quantitative mathematical models
		competitive parity
		share of market/share of voice method

In a(n) ________, an intensive research technique, a company invites six or more people typical of the target market to a session to discuss the product, the service, or the marketing situation.

		experiment
		simulation
		observation
		focus group
		survey

Advertising rates on the radio are based on

		the size of the station's designated market area.
		the number of advertisers that have bought run-of-station slots.
		the time of day the advertiser wants commercials aired.
		demographic parameters.
		the size of the advertiser's IMC budget.