Question: Which model is a method for reaching promotional goals in terms of stages of consumer involvement with the message? a) Persuasion model b) Marketing mix

Which model is a method for reaching promotional goals in terms of stages of consumer involvement with the message? a) Persuasion model b) Marketing mix c) Promotional Model d) AIDA concept Question 4 (2 points) Which element of the promotional mix is the slowest in terms of reaching a large audience? a) Advertising b) Public relations c) Personal selling

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