Which of followings is NOT a criterion when evaluating the attractiveness of segments? a) Which type of

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Which of followings is NOT a criterion when evaluating the attractiveness of segments?

a) Which type of customers belongs to the segment?

b) Has the size of the segment been constant?

c) Are there media and channels through which the segment is reachable?

d) The segment is composed of similar customers in terms of preferences?

e) None of Above

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Basic Marketing A Marketing Strategy Planning Approach

ISBN: 978-0078028984

19th edition

Authors: William D. Perreault Jr., Joseph P. Cannon, E. Jerome McCarthy

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Posted Date: Jan 11, 2024 07:18 AM

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Which of followings is NOT a criterion when evaluating the attractiveness of segments? a) Which type of

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Basic Marketing A Marketing Strategy Planning Approach

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