Question: Which of the following is a behavioral segmentation variable? A. Neighborhoods B. Life-cycle stage C. Loyalty status D. Generation Which of the following states the

states the service firm must orient and motivates its customer-contact employees? A.

Which of the following is a behavioral segmentation variable? A. Neighborhoods B. Life-cycle stage C. Loyalty status D. Generation Which of the following states the service firm must orient and motivates its customer-contact employees? A. Segment marketing B. Interactive marketing C. External marketing D. Internal marketing QUESTION 7 Which of the following is NOT a requirement for effective segmentation? A. Amendable B. Actionable C. Accessible D. Substantial Which of the following brand was once owned by Levi's? A. Wrangler B. Diesel c. Docker D. Lee

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