Question: Which of the following is a correct statement Select one: a. If the product is superior to the next closest substitute on a factor, then

Which of the following is a correct statement Select one: a. If the product is superior to the next closest substitute on a factor, then the value of this difference to the customer is a negative differentiation value b. If the product is superior to the next closest substitute on a factor, then the value of this difference to the customer is a positive differentiation value c. If the product is inferior to the next closest substitute on a factor, then the value of this difference to the customer is a positive differentiation value d. None of these statements is true

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