Which of the following is not a risk normally associated withBottom of the Pyramid strategies? a. A
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Which of the following is not a risk normally associated withBottom of the Pyramid strategies? a. A low-end version of a brand may detract fromthe overall brand attractiveness. b. The new low-cost products they develop maycannibalize the sales of their core products. c. Entrenched competitors can impact the abilityof the new firm to enter the market successfully. d. New products may be perceived as exploitingthe privileged customer with substandard products. |
Related Book For
Auditing and Assurance Services
ISBN: 978-0077862343
6th edition
Authors: Timothy Louwers, Robert Ramsay, David Sinason, Jerry Straws
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