Which of the following offers the best return on investment for the marketing dollars spent?

1. A promotion that costs $200 that generates $500 worth of new business at a festival with a lot of out-of-town attendees

2. A discount offered on social media that costs $200 but becomes so popular that the business does not make a profit on it

3. A radio advertisement that costs $200 and is widely discussed by customers frequenting the business

4. A coupon that cost $200 to print that increases sales during the period it is valid by $500 and a 10 percent increase in returning customers

Answer rating: 100% (QA)

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