Question: Which of the following statement about quantifying customer values is correct? conjoint analysis uses sophisticated statistical techniques to measure the aggregate value of product

Which of the following statement about quantifying customer values is correct? conjoint

Which of the following statement about quantifying customer values is correct? conjoint analysis uses sophisticated statistical techniques to measure the aggregate value of product attributes directly Economic value to customers can be negative O EVC analysis is the most straight-forward approach to measure customer values O One weakness of conjoint analysis is that customers often under report values

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