Question: Which of the following statement about quantifying customer values is NOT correct? conjoint analysis uses sophisticated statistical techniques to measure the aggregate value of product

Which of the following statement about quantifying customer values is NOT correct?
conjoint analysis uses sophisticated statistical techniques to measure the aggregate value of product attributes directly
Consumer survey is the most straight forward approach
all three approaches of quantifying customer value can be used in different industries
all the products conjoint analysis asks customers to choose from are hypothetical products
Which of the following statement about quantifying customer values is NOT

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