Which of the following statement is wrong?

Question $2$ options:

Consumption is a value$-$producing process in which the marketer and the consumer interact to produce value.

In the context of consumption and consumer behavior, costs involve more than just the monetary price of the product.

Consumer behavior captures the thoughts, feelings, reactions, and consequences that take place as the consumer goes through a decision$-$making process, ownership, and usage of a product.

A need is a specific desire that spells out a way a consumer can go about addressing a recognized want.

Question $3(2$ points$)$