Which of the following statement is wrong?

Question $2$ options:

A need is a specific desire that spells out a way a consumer can go about addressing a recognized want.

In the context of consumption and consumer behavior, costs involve more than just the monetary price of the product.

Consumption is a value$-$producing process in which the marketer and the consumer interact to produce value.

Consumer behavior captures the thoughts, feelings, reactions, and consequences that take place as the consumer goes through a decision$-$making process, ownership, and usage of a product.

the value received by a customer from a product.

the tangible features of a product as observed by a customer.

the features of a product.

the profits from the sale of a product.