Which of the following statements about blue-ocean strategies isNOT true?

a) Blue-ocean strategies view the business universe asconsisting of two distinct types of market space.

b) Blue-ocean strategies are offensive strategies that involve apreemptive strike to secure an advantageous position in a maturemarket segment.

c) A blue-ocean market space is untainted by competition andoffers wide-open opportunity for profitable and rapid growth if acompany can come up with a product offering that allows it tocreate demand.

d) Blue-ocean strategies provide a company with a greatopportunity in the short run.

e) Blue-ocean strategies invent a new market segment thatrenders existing competitors irrelevant.

Answer rating: 100% (QA)

QUESTION Which of the following statements about blueocean strategies is NOT true b Blueoc... View the full answer