Which of the following statements about value is FALSE? a. Value includes the concept of quality, but
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Question:
Which of the following statements about value is FALSE?
a. Value includes the concept of quality, but it is broader inscope.
b. Value takes into account every marketing program element.
c. Value, unlike quality, means the same thing to allcustomers.
d. Value is critical to maintaining long-term customerrelationships.
e. Value allows for the necessary balance among the five types ofutility.
Related Book For
Introduction To Corporate Finance
ISBN: 9781118300763
3rd Edition
Authors: Laurence Booth, Sean Cleary
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