Screening Model. Consider the following weighted criteria for assessing the viability of different charity event project proposals.

• Cost (3)

• Location (4)

• Team expertise (3)

• Celebrity endorsement (1)

• Likely media coverage (4)

• Fundraising potential (5)

Assume that you are required to recommend a charity event for funding. There are three projects that satisfy these key features, as follows:

Construct a project screening matrix that will assess each event against its weighted criteria and identify among these three projects the most likely candidate to be implemented.

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Cost Location Team expertise Celebrity endorsement Likely media coverage Fundraising potential Music Festival Fashion Sports Show Event 5 4 3 1 1 3 5 553 2324 2 5 3 1