Which of the following statements best describes the characteristics of the elements in the promotional mix? A.

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Which of the following statements best describes the characteristics of the elements in the promotional mix?

A. The mode of communication for sales promotion is usually direct and personal

B. The message flow with advertising is two-way

C. Control over message content is greatest when public relations is used

D. The fastest feedback occurs with personal selling.

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Accounting concepts and applications

ISBN: 978-0538745482

11th Edition

Authors: Albrecht Stice, Stice Swain

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Posted Date: Apr 07, 2021 08:04 PM

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Which of the following statements best describes the characteristics of the elements in the promotional mix? A.

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They are all the elements of Promotion Mix a Sales promotion These are marketing activities that aim ... View the full answer

Accounting concepts and applications

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