Some people love Apple products. They see the quality, and image is something that appeals to them.
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Question:
Some people love Apple products. They see the quality, and image is something that appeals to them. What is the marketing term for this?
A. Competitive Advantage
B. Publicity Objective
C. Sales Promotional Theme
D. Marketing Differentiator
Related Book For
Advertising Promotion and Other Aspects of Integrated Marketing Communications
ISBN: 9781111580216
9th edition
Authors: Terence Shimp, Craig Andrews
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