Which of the following statements is not correct regardingdeals? Deals can also alter perceptions of valuea short-term
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Which of the following statements is not correct regardingdeals?
Deals can also alter perceptions of value—a short-term pricereduction may signal a different price/quality relationship thanwould be ideal from the manufacturer's perspective.
A deal refers generally to a type of long-term price reductionthat can take several forms
One form of a deal involves a special financing arrangement,such as reduced percentage interest rates or extended repaymentterms.
Deals encourage trial because they lower the risk for consumersby reducing the cost of the good.
A "buy one, get one free" offer is considered a deal.
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Auditing and Assurance Services
ISBN: 978-0077862343
6th edition
Authors: Timothy Louwers, Robert Ramsay, David Sinason, Jerry Straws
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