Which of the following statements is true regarding the promotion mix? A. Sales promotions are long-term incentives
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Question:
A. Sales promotions are long-term incentives to encourage the purchase or sale of a product or service.
B. Personal selling is not used to engage customers.
C. Public relations includes press releases, sponsorships, events, and Web pages.
D. Advertising is a personal form of marketing communication.
E. Direct and digital marketing cannot be used to target individual consumers.
Related Book For
South Western Federal Taxation 2020 Corporations, Partnerships, Estates and Trusts
ISBN: 9780357109168
43rd edition
Authors: William A. Raabe, James C. Young, William H. Hoffman, Annette Nellen, David M. Maloney
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