Question: Which one is correct? plz help 1. An ad from Southwest Airlines reads: Our fall sale is kicking off This is an example of a(n)
Which one is correct? plz help
1. An ad from Southwest Airlines reads: Our fall sale is kicking off This is an example of a(n) _______ headline.
a. information
b.debatable
c.command
d.question
e. device
2. The bottom of an advertisement for California avocados asks readers to visit www.californiaavocado.com to learn more about the benefits of eating avocados from California and to get nutritional information and recipes. This is an example of a(n)
a. direct close.
b. lead-in.
c. copy finale.
d. trial close.
e. indirect close.
3. Effective television commercials should most likely:
a. let the audio carry most of the weight.
b. avoid the use of demonstrations.
c. make the message complex.
d. focus on final impressions.
e. include lengthy audio copy.
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