Question: Which one is not true about B 2 B consumer behavior? a ) B 2 B decisions are high - involvement ones b ) Usually,
Which one is not true about BB consumer behavior?
a BB decisions are highinvolvement ones
b Usually, multiple parties involve in a buying decision
c BB buying decisions are more rationally made than BC
d To approach BB decision makers, sellers need to understand potential buyer's success factors
e To approach BB decision makers, sellers need to understand potential buyer's perceptual errors
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