Question: Which one is not true about B2B consumer behavior? Question 7 options: a) B2B decisions are low-involvement ones b) Usually, multiple parties involve in a

Which one is not true about B2B consumer behavior?

Question 7 options:

a)

B2B decisions are low-involvement ones

b)

Usually, multiple parties involve in a buying decision

c)

B2B buying decisions are more rationally made than B2C

d)

To approach B2B decision makers, sellers need to understand potential buyer's success factors

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