Question: Which one is true concerning value-based pricing? why it is true? And why the others are wrong? A. An estimation of consumers' maximum willingess-to-pay distribution

Which one is true concerning value-based pricing? why it is true? And why the others are wrong?

A. An estimation of consumers' maximum willingess-to-pay distribution is important but not mandatory

B. Under this approach, optimal prices are independent of pricing design

C. It is equivalent to cost-based pricing for some classes of products

D. None of the above

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