Which platform, discussed in the lecture, can be used to create a cost-efficient social monitoring \& listening strategy? Hootsuite TikTok MailChimp Brand Mentions QUESTION 24 When conducting a social media audit, it is important to consider the company's accounts. None of these options future existing previous QUESTION 25 A is an account of how a business got started. It should include the people involved and the problem they wanted to solve. legend creation story purpose story fairy tale A is how a business speaks to its audience-both literally and figuratively. communication plan brand identity brand voice brand personality QUESTION 27 Match the EPIC framework element to its correct definition. Existence A. Reason behind what the business does and why Purpose B. Look and feel of the business Identity C. Story behind how the business was created Connection D. Voice and tone of the business Ways to measure awareness include: Comments, Reactions, Shares, \& Clicks Conversions, Purchases, \& Revenue Followers, Impressions, \& Mentions QUESTION 30 What is earned media? What the public shares digitally and verbally about a brand Advertisements A marketing activity that is paid for by the company All of the media channels a company owns