Which pricing method does an entrepreneur use when he or she sets a high price assum$-$ ing that customers will think that a high price means high

Skimming price

b$.$ Backward price

c$.$ Priceline

Prestige price

d$.$ Prestige price

refers to interacting online with other users who share common inter$-$

a$.$ Market research

b$.$ Decision support system

c$.$ Social networking

d Micro marketing

There are a number of activities designed to improve customer satisfaction with the prod$-$

uct. Good customer service could improve and change customer perceptions about the

business. Which of the following is not a component of customer service?

a$.$ High$-$touch customer service

b$.$ Low$-$touch customer service

c$.$ Unfocused customer service

d$.$ Focused customer service

s a paid form of non$-$personal communication about a product, service

or idea directed at a large target audience, for example radio, TV$,$ newspapers, magazines

and the internet.

a$.$ Advertising

b$.$ Publicity

c$.$ Sales promotion

d$.$ Personal selling

Which step in the development promntional plan is performed last?

a$.$ Perform a situation analysis

b$.$ Evaluate the results

c$.$ Determine the objective of the promotion

d$.$ Decide on the target audience

The seller must always ensure that he or she manages the sales process professionally to