Question: Which pricing strategy is proper when customers are highly sensitive to price, low prices discourage actual and potential competition, and total retail costs do not

Which pricing strategy is proper when customers are highly sensitive to price, low prices discourage actual and potential competition, and total retail costs do not increase as much as sales volume increases?

Question

7

Select one:

.

early recovery of cash

.

selling against the brand

.

market penetration

.

market skimming

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