which retailers have the strongest image and equity?

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Strategic Brand Management Building Measuring and Managing Brand Equity

ISBN: 978-0132664257

4th edition

Authors: Kevin Lane Keller

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Posted Date: May 20, 2021 02:49 AM

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which retailers have the strongest image and equity?

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The essential asset concealed brand equity is customer equity the value of the ... View the full answer

Strategic Brand Management Building Measuring and Managing Brand Equity

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