Which risk is NOT associated with using a focus strategy?

Question $12$Answer

a$.$

A company competing on an industry$-$wide basis may decide to pursue the market segment served by the firm using a focus strategy.

b$.$

Customer needs within a narrow competitive segment may become more similar to those of industry$-$wide customers as a whole over time.

c$.$

A competitor may use the same sources of differentiation at a lower price.

d$.$

A competitor may be able to "out focus" the focuser.