Question: Which segmentation method is being used when Hershey offers special new baby - themed packaging for customized candy bars imprinted with the name, birth date,

Which segmentation method is being used when Hershey offers special new baby

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themed packaging for customized candy bars imprinted with the name, birth date, special blue or pink outer wrapper, and the name Hershey exposed as SHE or HE

?

Multiple Choice

loyalty segmentation

geographic segmentation

benefit segmentation

lifestyle segmentation

occasion segmentation

Which segmentation method is being used when Hershey offers special new

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