Question: Which segmentation variable is often the ideal one? a. Behavioral segmentation b. Geographic segmentation c. Demographic segmentation d. Benefit segmentation An attractive target segment has

Which segmentation variable is often the ideal one?

a.

Behavioral segmentation
b.

Geographic segmentation
c.

Demographic segmentation
d.

Benefit segmentation

An attractive target segment has sufficient ________

a.

Growth
b.

Compatibility
c.

Profitability
d.

All of the above

What is the first step of consumers Decision-Making Process?

a.

Information search
b.

Purchase decision
c.

Alternative evaluation
d.

Problem recognition

Which of the following is an experiential source of buyers information research?

a.

Advertising
b.

Family, friends and neighbors
c.

Salespeople
d.

Handling and examining the product

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