Which statement about a white paper is FALSE?

Question 31 options:

	It should have at least six pages of text.
	It is a technical document that describes a technology.
	It is typically written in a lighter style than an e-book.
	It should provide useful information about a business issue.
	It is intended for the reader to review before making a purchase.

Which element is NOT included in omnichannel marketing?

Question 33 options:

	Social media
	B2B demonstrations
	Physical store
	Customer relationship management
	Big data

Which of these is NOT involved in getting C-Suite buy-in?

Question 34 options:

	Identify with their mindset o
	Summarize the key benefits of implementing the plan
	Present a detailed budget request
	Discuss only a few potential downsides a
	Show them the payoff

Any website traffic that can't be attributed to either a search engine or some other referral that includes a referrer tag is considered:

Question 35 options:

	multilevel.
	credible.
	dark social.
	newsworthy.
	social bookmarking.

The Persona Development Cycle does NOT include:

Question 36 options:

	listing the needs of all personas.
	identifying all personas by role.
	determining the situational triggers of the persona.
	messaging all audiences using the same content.
	developing purpose-oriented goals for communication with each persona.